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Reya Ahmed

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Snapchat — Holi Festival

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Illustration, Storyboarding, Animation, Branding & Identity, Typography
Year: 2024
Team: Reya Ahmed, Laëtitia Lafort, Kiblind AgencyHoli is a colouful festival celebrated across the South-Asia to mark the arrival of Spring. For this occasion, Snapchat introduced an exciting new pack of stickers, filters, and animated greetings available in multiple languages. This special launch was aimed at bringing the festive spirit of Holi to its global user base.

The identity design features a vibrant, contrasting palette and an exuberant typography in English, Hindi, Arabic, and Urdu. The animated opening is designed around relatable scenes - water rockets, food, and community gatherings, with continuous splashes of colour. The stickers and filters designed for this pack embody the maximalism and delightful chaos that Holi is known for.