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Reya Ahmed

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LESS Skincare

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Packaging Design, Branding & Identity, Art Direction
Year: 2024
Team: Reya Ahmed
LESS is an inclusive skincare brand dedicated to simplicity and a back-to-basics philosophy. By focusing on natural ingredients and a streamlined product range, the brand aims to provide consumers with an economical alternative in an increasingly oversaturated market.

The brand design and packaging embody less but with a vibrant, confident colour palette, standing out from the clinical approach of other minimalist brands, to appeal to diverse audiences. Additionally, the logotype of LESS transitions from an expanded look to a more condensed end, visually reiterating the 'less is more' approach that is central to the brand's identity.