Projects


LESS Skincare

Packaging Design, Branding & Identity, Art Direction
Year: 2024
Team: Reya Ahmed

LESS is an inclusive skincare brand dedicated to simplicity and a back-to-basics philosophy. By focusing on natural ingredients and a streamlined product range, the brand aims to provide consumers with an economical alternative in an increasingly oversaturated market.

The brand design and packaging embody less but with a vibrant, confident colour palette, standing out from the clinical approach of other minimalist brands, to appeal to diverse audiences. Additionally, the logotype of LESS transitions from an expanded look to a more condensed end, visually reiterating the 'less is more' approach that is central to the brand's identity.