Packaging Design, Branding & Identity, Art Direction
Year: 2024
Team: Reya Ahmed
The brand design and packaging embody less but with a vibrant, confident colour palette, standing out from the clinical approach of other minimalist brands, to appeal to diverse audiences. Additionally, the logotype of LESS transitions from an expanded look to a more condensed end, visually reiterating the 'less is more' approach that is central to the brand's identity.