Packaging Design, Branding & Identity
Year: 2024
Team: Reya Ahmed, Caitie Smyth
The limited-edition packaging uses a contrasting palette of teal and pastel pink in intricate geometric patterns. Keeping in line with the brand’s warm and homely identity, I created patterns, labels and visual elements that are evocative of tradition but with a contemporary mood. The celestial motifs, colour palette and art direction are crafted to celebrate their target audience and large Muslim clientele.